LG Activation
Conduct a large scale quiz ‘QUIZ’ on LG Ukraine Facebook page with the main prize being the LG UltraWide monitor. Get maximum audience engagement on Lg.com
Solution
We developed a quiz that lasted three weeks and consisted of three stages. Each week on LG's Facebook page, we posted 3 questions that needed to be answered with one comment.
The questions related to the key features of the LG UltraWide monitor. Such a strategy made it possible to attract an audience to a site where everyone could find the right answer and get acquainted with the LG products.
MECHANICS OF A QUIZ MOTIVATED SUBSCRIBERS TO INTERACT WITH THE BRAND MORE (THROUGH THE NUMBER OF STAGES) AND LEARN MORE ABOUT THE PRODUCT: SEARCH FOR INFORMATION ON THE WEBSITE AND IN SOCIAL NETWORKS.
We were able to increase fan activity in the LG Ukraine community and get the following metrics:
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4 513
Likes -
2 327
Comments -
397
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