11.2020 - 01.2021

KINDER

Holiday magic in a smartphone. How personalized greetings from St. Nicholas helped parents congratulate their children and exceeded the client's business goals.

To develop and implement a new format of holiday greetings for children during the lockdown. Main objectives:

To attract the target audience through an innovative online service.
Increase sales of the New Year’s assortment by 5% year-on-year (2019).
Increase the number of consumers by 3% in Q4 2020 compared to the same period in 2019.

Developed a creative idea for personalized greetings.
Created a special website with a colorful interface for generating applications from parents to make a greeting for a child (with a choice of name, wishes, photos and sweet gifts).
Took video and photos.
Set up a system for creating personalized video greetings.
Developed chatbots in Viber and Telegram for convenient greetings.
Launched media support, including programmatic and display advertising, SMM, GDN, and YouTube.