03.2024 - 07.2024
ROWENTA
We turned an insight about cleanliness into a powerful creative idea that embodies the innovations of Rowenta and captures the aesthetics of transformation.
Tasks
- To develop and implement a creative idea for a commercial for a new model of the Rowenta X-Plorer robot vacuum cleaner.
- Prepare a script, text, animation and music track.
- Create supporting promotional materials to launch the campaign on YouTube and other platforms.
What we've done
- Developed a creative idea called Brighten Up Your Space. It demonstrates how the Rowenta X-Plorer robot vacuum cleaner embodies the visual magic of cleaning and transforms the space and style around it.
- Wrote a storyboard and text accompaniment.
- Based on the script, we created a vivid CGI-animated video that brings the concept of transformation to life. Selected a modern electronic composition that emphasizes the futuristic style of the video.
- Launched the video on YouTube and prepared supporting materials for the advertising campaign.
0
million views of the video on YouTube
0
million views of video and user interactions with content
by the end of campaign
by the end of campaign
0
million users is a total coverage of the advertising campaign in digital.
0%
high View-Through Rate (VTR) by the end of the video
73%
Campaign creative media
This project turned out to be cool — shall we do the next one together?
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