2024-2025
DRC
A video that speaks the language of teenagers and delivers three simple rules that can save lives.
Tasks
- Increase teenagers’ awareness of explosive hazards.
- Reach 700,000 unique individuals with a frequency of 3+.
- Create an animated video that explains safety rules in a simple and accessible way.
- Ensure coverage across all age groups, including adults.
What we've done
- Produced an animated video featuring three core safety rules: Don’t touch. Don’t approach. Call 101.
- Developed the script, visual style, and voiceovers tailored to the perception of our target audience.
- Adapted creative materials to various channels: YouTube, Meta, Google DV360, mobile apps, billboards, and posters.
- Launched the campaign on platforms used by both teens and parents — to strengthen overall reach.
- Ensured media presence across three high-risk regions using both digital and offline formats.
0
million viewers reached and informed about safety rules.
0%
of overall campaign KPIs delivered across all platforms.
0%
of target site click-throughs achieved.
0k
site visits — demonstrating not just reach, but meaningful engagement with the content.
Campaign creative media
This project turned out to be cool — shall we do the next one together?
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