PPC (Pay-Per-Click) technologies enable you to sell products and services to the consumers most interested in them while also “retargeting” and “re-engaging” users who have already visited your website.
People search for the things they want to buy. Our job is to ensure your ad reaches users actively interested in your product. This is achieved through PPC (Pay-Per-Click) technologies.
Using tools like Google Ads, Google Trends, Facebook Audience Insights, and Google Analytics, we collect data on internet users. We know:
- What interests them.
- What and how they purchase.
- When and from which devices they search for information.
This knowledge allows us to make accurate forecasts and run highly effective advertising campaigns, optimizing cost-per-click and increasing conversions.
Our PPC Services
Google Ads Search Campaigns
Text ads showcasing your products and services, displayed in Google’s search results in response to relevant user queries.
Google Shopping Campaigns
Ads featuring product names, images, and prices, appearing in Google search results in response to a potential customer’s query.
Google Display Network (GDN)
Display banners on Google’s partner websites. These ads use precise targeting settings to reach interested audiences, increasing brand awareness and demand for your products or services.
Gmail Ads
Ads displayed within the Gmail platform, offering diverse targeting options and ad formats.
Facebook and Instagram Ads
Targeted ads on social media platforms aimed at your audience’s specific interests. These ads enhance brand recognition and stimulate demand for your products or services.
Video Ads on YouTube, Facebook, and Instagram
Video commercials of varying lengths shown on YouTube, Facebook, and Instagram. These ads build brand awareness and encourage demand for your product or service.
Google and Facebook Remarketing
Remarketing involves ads shown to users who have already visited your website. These ads “follow” and “re-engage” potential customers, reminding them of the products they showed interest in.
Campaign Analytics
An essential tool for analyzing advertising campaign performance. We track and deeply analyze user behavior on your site using Google and Facebook Analytics. We also help set up goal tracking, e-commerce modules, and analytical reports correctly.
Goals of PPC Advertising
- Enhancing brand, product, or service visibility.
- Increasing brand recognition.
- Generating leads from websites and landing pages.
- Boosting online store sales.
Factors Influencing PPC Costs
- Number of competitors.
- User geolocation.
- Time of day.
- Landing page quality.
- Ad message quality.
