Self-isolation, pandemics, and looming crises have tested the resilience of Ukrainian businesses. Companies are now compelled to explore new ways to engage customers, reallocate budgets, and most importantly, stand out amidst fierce competition.
Unconventional situations demand innovative solutions. When traditional communication channels fall short, it’s time to try something that’s been waiting in the wings: video content.
Who Even Watches Videos?
Why bother creating videos when it’s so much easier to post a few images, write some text, and get instant results? Because social media statistics tell a different story: video content is gaining traction year after year.
- Facebook introduced Facebook Watch in hopes of competing with YouTube (spoiler: it didn’t go well).
- Facebook ranks video content higher in its feed than static posts.
- TikTok, a rapidly growing platform, exclusively features video content.
- Upwork, a freelancer marketplace, now allows video resumes.
- A study by Geometry Global confirms that video is the future, with 86% of users engaging more actively with dynamic ads than static ones.
Ok Google, Where’s the Best Place to Watch Videos?
Despite growing competition for user attention, YouTube remains a leader. Here’s a snapshot:
- 2 billion users log into YouTube at least once a month (Statista, 2019).
- Over 79% of all internet users have a YouTube account.
- These users consume more than 1 billion hours of video daily.
But YouTube isn’t just about watching; it’s also about creating. Every minute, 500 hours of video are uploaded to the platform.
YouTube’s success lies in its simple yet powerful formula:
- Creators can easily share their content with an audience.
- Viewers can find content tailored to their tastes, whether it’s gaming streams, tutorials, or educational lectures.
Ukrainian users are keeping pace with global trends: spending 40 minutes daily on YouTube. Gender distribution in Ukraine shows 53% women and 47% men, with the core audience aged 25-34 — an active, financially capable demographic.
What Can a YouTube Channel Do for Your Business?
A YouTube channel solves several business challenges, such as:
- Attracting new customers through advertising.
- Increasing brand awareness.
- Lead generation.
Don’t overlook the potential of Influencer Marketing: YouTubers with large audiences can promote your product or service to millions.
Start simple: create your own YouTube channel. Whether you do it yourself or hire specialists, Mediahead can assist by creating and promoting accounts from scratch, auditing your channel, or offering recommendations to enhance your YouTube presence.
Why Now Is the Time for YouTube
Here’s why YouTube is a must for your brand:
- Relevance: Video content is trending.
- Engagement: Users are more likely to choose a video review over an article.
- Brand Awareness: Subscribing to your channel helps users connect with your brand.
- Interactivity: Videos make it easier to engage with your audience.
- Conversions: Increased recognition and trust encourage users to choose your brand.
- Content Variety: Tutorials, reviews, humorous videos — the possibilities are endless.
- Mobile Traffic: Don’t forget YouTube’s mobile app — mobile is overtaking desktop in the smartphone era.
Tips for Launching a YouTube Channel
Creating a YouTube channel is simple. Remember to:
- Add a profile picture and banner featuring your brand logo to establish credibility.
- Write a clear, concise channel description explaining what users can expect from your videos.
- Highlight your unique selling proposition and why users should subscribe to your channel.
For a head start, use Mediahead’s guide to creating a YouTube channel.
Lastly, plan your content. Create a publishing schedule with video topics and descriptions. Use keywords in your video descriptions to improve searchability.
Start building your audience and connecting with your customers today with a YouTube channel!
