STRATEGY

STRATEGY

How to develop a business or brand? How to improve your performance? Which goals and objectives in development are primary and which are secondary? These are some of the key questions we can answer.

The promotion strategy eliminates the risks associated with the wrong choice of key engagement points with the target audience, the choice of message, which can result in ineffective advertising budget spending and lack of key business metrics.

WHY DO YOU NEED THE STRATEGY?

  • To understand the state of the market, set goals to reach a specific market share.
  • To update your target audience and understand how your consumer is making the purchase decision.
  • To track the achievement of your goals and key points of the company development.

STAGES OF CREATING A STRATEGY

BRIEFING

RESEARCH

ANALYSIS

CREATION OF A SOLUTION

Analysis of the clients’ task, clarifying questions and first conclusions about the campaign.
Search for primary and secondary information for further analysis and decision making.
Analysis of the situation in the category, determining the brands’ place among competitors and setting goals.
Solutions and tools to help you achieve set goals.

COMPONENTS OF THE STRATEGY

    • Expanded brief
    • The goals and objectives of the strategy
    • Criteria for analyzing strategy effectiveness
    • Hypotheses for initial testing
    Briefing
    • Qualitative research (focus groups, surveys, observations, etc.)
    • Quantitative research (competitors' advertising budgets, placement formats, audience analysis in Ukraine, etc.)
    • In-depth research (finding and tailoring secondary data to specific brand goals) Research
    Research
    • Understanding of trends in a particular market
    • Product Consumption Situations
    • Product demand barriers
    • Target Audience Analysis
    • The consumers’ way of making a purchase decision
    • Competitor Analysis (advertising budgets, formats, creatives, seasonality)
    • Clear conclusions for decision making
    Analysis
    • The ecosystem of interaction with the consumer at certain stages of making decisions about the purchase
    • Consumer interaction timeline
    • Media plan using the tools needed to reach brand goals
    • Detailed presentation with defined KPI of campaign
    Creating a solution

WHAT WILL YOU RECEIVE?

  • OBJECTIVES

    OBJECTIVES

    Long-term marketing goals
    • Marketing goals
    • Communication goals
    • Display goals
  • AUDIENCE

    AUDIENCE

    A clear understanding of who your real target audience is, how to engage with it and retain it

    • Socio-demographic indicators
    • Consumer buying behavior (search for product information, devices used for the purchase, post-purchase behavior)
    • Internet Consumer Behavior (Internet usage goals, topics of interest, most affluent sites for a target audience, etc.)
    • Consumers’ way of making a purchase decision
  • RECOMMENDATIONS

    RECOMMENDATIONS

    Recommendations from experts for long-term presence and promotion of the brand in digital
    • A detailed media plan using the most effective tools
    • Guidelines for budgeting for advertising tools
    • List of the most affinity sites for advertising content
    • Timeline with the definition of peak months of consumer engagement
  • COMMUNICATION

    COMMUNICATION

    A clearly articulated vector of communication with your target audience
    • Barriers consumers face when purchasing a product
    • Insight
    • Key communication message
    • Creative platform

OUR ADVANTAGES

  1. Experience and knowledge
    Our specialists have more than 10 years of experience in creating advertising strategies.
  2. The latest analysis software
    We use licensed software from top research companies (TNS, Nielsen, Factum Group, etc.) to develop our strategies.
  3. Honest cooperation
    We work with a large number of clients, we have corporate discounts from advertising sales houses, so you will get a better price.
  4. Effective advertising channels
    We conduct a thorough analysis of the key points of engagement with the target audience (% reach of the target audience by an advertising channel, affinity of the channel).