PPC
PPC (Pay Per Click) are technologies that help to sell services and products to the customers who are most interested in them, and also 'reach' and 'catch' viewers, who already visited your website.
People google things that they want to buy. Our task is to make sure that the advertisement is seen by the user who is interested in your product. It can be done by using the PPC (Pay Per Click) technologies.
With the help of Google Ads, Google Trends, Facebook Audience Insights, Google Analytics we gather information about Internet-users. We know:
- what they are interested in;
- what they buy and how;
- when and from what devices they are searching for information.
Knowledge allows us to make accurate forecasts and perform effective advertising campaigns: optimize cost-per-click and increase conversions.
Search Ads from Google Ads
Google Shopping Campaigns
Google Display Network
Advertising in Gmail
Ads on Facebook and Instagram
Video ads on YouTube, Facebook, Instagram
Remarketing on Google and Facebook
Advertising analytics
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image promotion of a brand, product, service
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increase in brand/product/service awareness
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lead generation from website and landing page
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growth of sales in online stores
THE COST OF PPC-ADVERTISING DEPENDS ON:
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NUMBER OF COMPETITORS
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USER GEOLOCATION
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TIME OF THE DAY
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QUALITY OF TARGET PAGE
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QUALITY OF THE ADVERTISEMENT