PPC

PPC

PPC (Pay Per Click) are technologies that help to sell services and products to the customers who are most interested in them, and also 'reach' and 'catch' viewers, who already visited your website.

People google things that they want to buy. Our task is to make sure that the advertisement is seen by the user who is interested in your product. It can be done by using the PPC (Pay Per Click) technologies.

With the help of Google Ads, Google Trends, Facebook Audience Insights, Google Analytics we gather information about Internet-users. We know:

  • what they are interested in;
  • what they buy and how;
  • when and from what devices they are searching for information.

Knowledge allows us to make accurate forecasts and perform effective advertising campaigns: optimize cost-per-click and increase conversions.

Search Ads from Google Ads

Text ads describing your products and services. Ads pop up in the Google search engine in response to the potential clients’ search.

Google Shopping Campaigns

Ads with a name, picture, and prices of your products. Ads pop up in the Google search engine in response to the potential clients’ search.

Google Display Network

Advertising banners on Google Display Network sites. Ads are placed with precise target settings to reach the interest of the audience. This type of advertisement increases brand awareness, knowledge about your services, products, drives demand for them.

Advertising in Gmail

Ads in the Gmail mailbox interface. This type of advertising has various targeting settings and ad formats.

Ads on Facebook and Instagram

Social media ads are targeted specifically at the interests of the target audience. This type of advertising increases brand awareness and drives demand for products or services.

Video ads on YouTube, Facebook, Instagram

Promotional videos of various lengths on YouTube, Facebook, and Instagram. This type of advertising increases brand awareness and drives demand for products or services.

Remarketing on Google and Facebook

Remarketing is an ad for those who have already visited your site. They "follow up" and "catch" potential clients by showing ads and reminding them about the products they were interested in.

Advertising analytics

An important tool for working with ad campaign statistics. We will track and analyze in detail the behavior of your site users on Google / Facebook Analytics. We can help you fine-tune your site targeting, e-commerce unit, and analytics reports.
GOAL OF PPC-ADVERTISING:
  1. image promotion of a brand, product, service

  1. increase in brand/product/service awareness

  1. lead generation from website and landing page

  1. growth of sales in online stores

THE COST OF PPC-ADVERTISING DEPENDS ON:

  • NUMBER OF COMPETITORS

    NUMBER OF COMPETITORS

  • USER GEOLOCATION

    USER GEOLOCATION

  • TIME OF THE DAY

    TIME OF THE DAY

  • QUALITY OF TARGET PAGE

    QUALITY OF TARGET PAGE

  • QUALITY OF THE ADVERTISEMENT

    QUALITY OF THE ADVERTISEMENT