MEDIA

MEDIA

Media planning helps to identify the best channels for communication with the audience, commercial placement, time of placement and also split the existing budget.

Media planning is a process of creating an effective media mix (choosing websites, formats, a time, targeting) that allows us to formulate a plan to achieve the marketing goals of brands, trademarks, products, and services.

The main difference between display advertising and other types of advertising is the key factor — attracting consumers’ attention through the visualization of information. The visual channel of perception of information is the most widespread because most people are conditional visuals.

Due to the visual communication of information, such advertising is more perceived by the consumer and improves the effectiveness of display advertising.

STAGES OF CREATING A MEDIA STRATEGY

  • TARGET AUDIENCE ANALYSIS

    TARGET AUDIENCE ANALYSIS

  • CHOOSING FORMATS OF THE ADVERTISEMENT

    CHOOSING FORMATS OF THE ADVERTISEMENT

  • DETERMINATION OF SEASONALITY

    DETERMINATION OF SEASONALITY

  • DETERMINATION OF BALANCE BETWEEN REACH AND FREQUENCY

    DETERMINATION OF BALANCE BETWEEN REACH AND FREQUENCY

  • EFFECTIVENESS FORECAST

    EFFECTIVENESS FORECAST

RESULTS

  • number of contacts with the target audience
  • number of conversions to the site
  • growth of brand awareness
  • growth of brand recognition
  • growth in the share of likes
  • increasing of loyalty

The exact list of works to create a media strategy for your product will be made depending on:

  • YOUR GOALS

    YOUR GOALS

  • TYPE OF YOUR BUSINESSES

    TYPE OF YOUR BUSINESSES

  • STATISTICS

    STATISTICS

WHAT IMPACTS THE COST OF THE MEDIA CAMPAIGN?

  • Number of the audience on the Internet
  • Number of competitors and their activity
  • Ad format
  • Targeting
  • Advertiser category
  • Seasonality

WHY YOU SHOULD CHOOSE US

  • FLEXIBILITY

    FLEXIBILITY

    We offer custom display solutions
  • MOBILITY

    MOBILITY

    Our team performs continuous monitoring process, promptly responds to non-standard indicators, we always have a plan B

  • RESULT ORIENTED

    RESULT ORIENTED

  • ACHIEVING THE KPI

    ACHIEVING THE KPI