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WOG

One of the largest single-branded chains of gas stations and the largest importer of fuel in Ukraine. Supplies 8 certified types of fuel from factories of Lithuania, Romania and the Republic of Belarus.

Social project

As part of the WOG ‘Road to Heart’ charity event, we have developed and implemented the #WOGдляСЕРЦЯ project. We organized a Facebook contest where users could share in comments their thoughts and ideas on how to paint the gray wall of the National Institute of Cardiovascular Surgery named after M. Amosov.

  1. Idea 
    We organized a Facebook contest where users could share in comments their thoughts and ideas on how to paint the gray wall of the National Institute of Cardiovascular Surgery named after M. Amosov. Based on the wishes of our subscribers, we have developed a sketch of the picture.
  2. Result 
    A mural was created in collaboration with the artist and the repair and construction company. Today it is visible from the windows of the hospital and operating room. The drawing gives visitors a good mood and inspires hope in them.

In the course of working on the project, we shot a video for social networks that have garnered over 54,000 views.

We organized a Facebook contest where users could share in comments their thoughts and ideas on how to paint the gray wall of the National Institute of Cardiovascular Surgery named after M. Amosov.

AS A PAST OF 2018’S CHARITY EVENT “ROAD TO THE HEART” WOG WAS ABLE TO COLLECT OVER 1 130 000 HRYVNAS FOR PURCHASE OF NEW MEDICAL EQUIPMENT FOR PREMATURE BORN BABIES

Fans' growth in the year of collaboration

  • 46%

    FANS’ GROWTH IN YEAR OF COLLABORATION ON FACEBOOK
  • >10000

    MONTHLY AUDIENCE REACH
  • 61%

    FANS’ GROWTH IN YEAR OF COLLABORATION ON INSTAGRAM

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