MEDIA
To increase knowledge about the product, we used (video, branding) on expedient, high-impact resources, advertised on price comparison services and thematical content publications using Display tools.
We also used PPC promoting, namely advertising in:
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YouTube
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Google Display Network
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Facebook/Instagram
RECEIVED MEDIA PERFORMANCE RESULTS HIGHER THAN WHAT WAS FORECASTED, WHICH PROVED HIGH POTENTIAL OF THE CHANNELS SELECTED FOR THE TASK. AS A RESULT OF CAMPAIGN IT WAS DISCOVERED THAT VIDEO FORMATS AND BRANDING RECEIVED THE HIGHEST RESPONSE FROM THE USER. PPC CAMPAIGN HELPED TO IMPLEMENT PRIMARY AND SECONDARY MEDIA KPI'S.
